My Trainer Dave
Twenty years of coaching, written down: training, nutrition, recovery and healthy aging notes from Coach Dave Vaughan.
The personal fitness trainer market is hitting $48 billion in 2026, yet 4 in 5 trainers say client acquisition is harder than ever. Here is what the data actually reveals about income, growth, and what separates top earners from the rest.
Most coaching businesses do not have a lead problem. They have a follow-up problem.
By Dave Vaughan
A plain-English guide to your invoices, session packages and card on file.
By Dave Vaughan
The cancellation policy, reminder cadence and billing setup that actually protects a coaching calendar.
By Dave Vaughan
You do not need to weigh your almonds. You need protein, produce, and a repeatable week.
By Dave Vaughan
How to build package pricing from your actual capacity instead of copying the trainer down the street.
By Dave Vaughan
How to keep making progress from May to September without cooking yourself.
By Dave Vaughan
What a private session in your own home actually looks like — from the first Fit Call to your fourth week.
By Dave Vaughan
Most people who quit training didn't quit because they lacked equipment. They quit because nobody told them what to do next.
By Dave Vaughan
